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Beauty & Wellness · Web Design
Bella Rose Salon
A full website build and rebrand for a local beauty salon that needed to attract new clients, enable online booking, and establish a premium presence online.
Results after 90 days
The challenge
No online presence, losing bookings to competitors
Bella Rose Salon had been operating for 3 years relying entirely on word-of-mouth and a Facebook page. Their competitors had professional websites with online booking, and they were losing potential clients who searched online. They needed a website that felt premium, loaded fast on mobile, and converted visitors into booked appointments.
Our approach
Mobile-first build with booking integration and local SEO
We designed a clean, image-forward website that put the salon's portfolio front and center. We integrated an online booking system, optimized every page for local search terms, set up Google Business Profile, and made sure the site scored 98+ on Google's speed test. The entire build was live within two weeks.
What we delivered
Custom design & branding
Created a feminine, modern visual identity with a rose-and-purple palette that reflects the salon's premium positioning.
Mobile-first website build
5-page website: Home, Services, Gallery, About, and Contact. Fully responsive, tested on iPhone and Android.
Online booking integration
Connected Acuity Scheduling so clients can book appointments directly from the website 24/7, without phone calls.
Local SEO setup
Keyword-optimized pages, Google Business Profile setup, and structured data markup to rank for "hair salon Roseville CA" and related searches.
Speed optimization & launch
Compressed images, minified code, caching — achieving a 0.8s load time. Domain connected, SSL active, site live.
"Before MoveUpster, we had zero web presence. Now we're fully booked two weeks in advance and I get calls from new clients every week who found us on Google. The site looks exactly like I imagined — clean, elegant, and professional. Best investment I made for my business."Sofia R. Owner, Bella Rose Salon — Roseville, CA
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